Segreta Studio: Transforming Beauty Services Through Digital Innovation with ConnectLocal
In East Tulsa, Segreta Studio has carved out a space for holistic beauty and wellness, offering everything from spa treatments to dental care services, all within a welcoming, professional environment. But like many small businesses in the area, Segreta faced a key challenge: how to build a digital presence that matched the quality of their in-person experience.
That’s where ConnectLocal, the signature digital support program from Tulsa Global District, made a game-changing difference.
Building a Digital Presence from the Ground Up
Before joining ConnectLocal, Segreta Studio had no website and relied solely on word-of-mouth and basic social media to reach potential clients. Their strategy focused on generating appointment requests manually, often through Instagram or direct messages, a process that was inconsistent and difficult to scale.
With ConnectLocal’s support, Segreta was able to launch their first-ever professional website, complete with a shopping cart for products and services, a major leap into the digital marketplace. But more than that, the program helped them rethink how they connect with clients.
From Cold Leads to Real Conversations
As part of the campaign designed by the Global District, Segreta Studio offered free evaluation appointments and used strategic advertising with a clear call-to-action: message us directly on WhatsApp to book your spot.
This small shift in strategy created a big wave of engagement. In the first month alone, Segreta received dozens of direct messages, leading to appointment bookings and follow-up visits — all from new clients who discovered them online for the first time.
“This was the first time we had a real contact strategy like this,” the Segreta team shared. “We were having direct conversations with people interested in our services, and that personal connection made all the difference.”
Empowering Long-Term Growth
What started with one campaign turned into a larger transformation. Today, Segreta Studio has a sleek, easy-to-use website and a growing customer base supported by digital visibility and trust.
Their success is proof of what happens when small businesses are given not only tools, but personalized support and guidance to help them implement new strategies effectively.
A Model That Works
At Tulsa Global District, we believe that supporting local businesses is about more than funding, it’s about strategy, visibility, and connection. Programs like ConnectLocal are designed to offer hands-on, tailored solutions that actually work, especially for businesses that have historically been left out of the digital economy.
Segreta Studio’s journey shows what’s possible when local entrepreneurs are empowered with the right digital tools and a community that believes in their potential.
